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Is This a DNS Problem or a Reputation Problem?

Updated this week

What this is

Helps identify the root cause of deliverability issues.


DNS problem indicators

  • Missing or broken SPF, DKIM, or DMARC

  • Errors in authentication setup

  • New domain or recent DNS changes


Reputation problem indicators

  • Emails landing in spam

  • Blacklist listings

  • Declining engagement over time


Why this matters

Fixing the wrong issue wastes time and can make things worse.


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