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How to Stay Out of Spam (Simple Version)

Updated this week

What this is

A simplified checklist for maintaining good deliverability.


Do this

  1. Set up SPF, DKIM, and DMARC correctly

  2. Send to relevant, high-quality contacts

  3. Start with low volume and scale gradually

  4. Monitor performance regularly

  5. Stay consistent


Avoid this

  • Sudden volume spikes

  • Poor-quality email lists

  • Ignoring warning signs


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