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What Data Should I Include?

What this is

Explains which data points are most important for accurate analysis.


Most important

  • Emails sent

  • Send date


Highly valuable

  • Delivered emails

  • Open rate

  • Click rate


Critical for diagnosing issues

  • Bounce count

  • Spam complaints

  • Unsubscribes


Expert insight

Spam complaints and bounce rates are some of the strongest signals affecting deliverability.


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