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How Inbox Placement Tests Work

What this is

Explains what happens behind the scenes when you run a test.


How it works

  • Your email is sent to a controlled seed list

  • The list includes inboxes across major providers

  • Each inbox is monitored to see where your email lands


What is tested

  • US Popular providers (Gmail, Outlook, Yahoo, AOL, etc.)

  • US Business providers (Office365, Google Workspace, Zoho, etc.)

  • Spam filtering systems


Important

Tests run with standardized settings to ensure consistent and comparable results.


Expert insight

Standardized tests remove variables, making it easier to identify real issues.


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