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How to Read Your Inbox Placement Report

What this is

Helps you understand the results of your test.


Overview metrics

  • Inbox % → emails reaching the primary inbox

  • Tabs % → emails landing in promotions or similar tabs

  • Spam % → emails filtered to spam

  • Missing % → emails not detected or delayed


Provider breakdowns

  • US Popular → performance across consumer inboxes

  • US Business → performance across business inboxes


What to look for

  • High inbox % → strong deliverability

  • High spam % → reputation or content issues

  • Mixed results → provider-specific problems


Expert insight

Provider-specific issues are often early warning signs of broader reputation problems.


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