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How to Improve Inbox Placement Results

What this is

Steps to improve your placement after running tests.


What to do

  • Fix DNS and authentication issues (SPF, DKIM, DMARC)

  • Reduce or stabilize sending volume

  • Improve list quality

  • Simplify email content

  • Increase engagement (replies, opens, clicks)


Important

Focus on fixing root causes instead of trying to optimize specifically for test results.


Expert insight

Improving real user engagement will have a greater impact than optimizing for seed-based tests.


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